Plans · Platform fee · Budget planningOne plan, your own ad account, no money held by us
Pay Metarial a monthly or yearly plan by card through Stripe. Your ad spend is paid straight to Meta on your own ad account, and the platform fee is a percentage of the spend on campaigns you launch through Metarial, charged monthly.
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Tariff information deck
Every plan launches Advantage+ campaigns on Meta. The larger the plan, the lower the platform fee. Prices in US dollars; yearly billing saves 20%.
Starter
Solo advertisers testing their first Advantage+ campaigns
$49/mo
+ 3.5% of Meta spend launched through Metarial
- Managed spend
- $2,000/mo
- Seats
- 1
- Vault records
- 5,000
- AI credits
- 300/mo
- Launch Advantage+ campaigns on your Meta ad account
- WhatsApp / Messenger vault, sent to Meta as a custom audience
- AI ad drafts, website-to-ads and the AI copilot
- Daily results sync from Meta, guardrail alerts
Growth
Brands scaling across the full Meta ecosystem
$249/mo
+ 2.4% of Meta spend launched through Metarial
- Managed spend
- $25,000/mo
- Seats
- 5
- Vault records
- 75,000
- AI credits
- 2,500/mo
- All three data vaults
- Guardrails that pause campaigns on Meta automatically
- Budget planner across Meta and 6 other networks
- Up to 5 team seats
Scale
Performance teams running larger Meta budgets
$899/mo
+ 1.6% of Meta spend launched through Metarial
- Managed spend
- $150,000/mo
- Seats
- 20
- Vault records
- 500,000
- AI credits
- 12,000/mo
- Conversions API endpoint for server-side events
- Pro mode: placements, age and country targeting
- CSV export of campaigns and results
- Up to 20 team seats
Enterprise
Agencies and large teams
$2,450/mo
+ 0.9% of Meta spend launched through Metarial
- Managed spend
- $1,000,000/mo
- Seats
- 100
- Vault records
- 5,000,000
- AI credits
- 100,000/mo
- Up to 100 team seats
- $1M managed monthly spend
- Lowest platform fee (0.9%)
- Priority email support
Spend this month
From Meta's reporting for campaigns launched here (synced daily) and from results you log by hand for campaigns you run elsewhere. Nothing is estimated.
Spend this month
$0
Revenue reported
$0
Blended ROAS
—
Cost per acquisition
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Conversions
0
Chat leads
0
Platform fee so far
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Spend launched here
$0
Amounts are in your Meta ad account currency. The platform fee is charged in US dollars at the European Central Bank rate on the day it's billed.
Funds allocation comparison
A planning model, not live data: it splits the same budget across networks using typical CPM, click and conversion rates for each. Metarial launches campaigns on Meta only; use this to judge whether another network is worth testing.
- Modelled revenue
- $89,524
- Blended ROAS
- 17.26x
- Blended CPA
- $3.65
- Meta share
- 86.6%
Recommendation: at $5,000 on the Starter tariff, the Lowest CPA split models the highest return (19.92x, $103,448), keeping 80.1% of funds inside Meta and routing the remainder to the highest-intent global destinations.
Destination-by-destination breakdown
| Destination | Family | Share | Budget | Impressions | Conversions | CPA | ROAS | Fees |
|---|---|---|---|---|---|---|---|---|
| Meta | 42.6% | $2,130 | 417,682 | 1,022 | $2.16 | 28.29x | $75 | |
| Messenger | Meta | 20.4% | $1,021 | 176,110 | 247 | $4.28 | 13.57x | $36 |
| Meta | 9.9% | $497 | 55,808 | 41 | $12.43 | 6.6x | $17 | |
| Meta | 7.9% | $393 | 53,089 | 29 | $14.18 | 5.22x | $14 | |
| Threads | Meta | 5.8% | $288 | 68,595 | 17 | $17.25 | 3.83x | $10 |
| KakaoTalk | Global | 4.1% | $204 | 20,775 | 25 | $8.45 | 12.31x | $11 |
| LINE | Global | 3.6% | $178 | 19,587 | 21 | $8.91 | 10.78x | $10 |
| Global | 2% | $101 | 9,034 | 6 | $19.27 | 6.12x | $6 | |
| Telegram | Global | 1.8% | $88 | 26,739 | 7 | $13.12 | 5.33x | $4 |
| TikTok | Global | 1.3% | $63 | 9,470 | 5 | $14.56 | 3.78x | $3 |
| X.com | Global | 0.7% | $37 | 6,847 | 1 | $39.37 | 2.23x | $2 |
Global
Advantage+ Shopping backbone, broadest reach.
CPM $7.4 · CTR 1.5% · CVR 3.6% · AOV $74
Global
Reels-first creative, strongest visual intent.
CPM $8.9 · CTR 1.9% · CVR 3.9% · AOV $82
LATAM · APAC South · MENA · EU
Conversational close rates lead every destination.
CPM $5.1 · CTR 3.4% · CVR 7.2% · AOV $61
Messenger
NA · EU · APAC
Cheap retargeting and re-engagement flows.
CPM $5.8 · CTR 2.6% · CVR 5.4% · AOV $58
Threads
NA · EU
Low-cost awareness and cultural ignition.
CPM $4.2 · CTR 1.2% · CVR 2.1% · AOV $66
TikTok
Global
Short-form discovery; best for youth demand creation.
CPM $6.6 · CTR 1.7% · CVR 2.8% · AOV $55
X.com
NA · EU · APAC
Real-time news and B2B conversation capture.
CPM $5.4 · CTR 0.9% · CVR 1.6% · AOV $88
Greater China
Mini-program commerce; mandatory for China entry.
CPM $11.2 · CTR 1.4% · CVR 4.4% · AOV $118
LINE
Japan · Thailand · Taiwan
Official account broadcasts dominate Japan retail.
CPM $9.1 · CTR 2.2% · CVR 4.9% · AOV $96
KakaoTalk
South Korea
Korea's default messenger + gifting commerce.
CPM $9.8 · CTR 2.4% · CVR 5.1% · AOV $104
Telegram
EU · MENA · LATAM
Cheapest impressions; channel-sponsorship scale.
CPM $3.3 · CTR 1.1% · CVR 2.4% · AOV $70