Top 35 advertising destinationsA hybrid table of the 35 networks that actually move budget
Monthly users are approximate, from Exploding Topics, 2025 — verify before relying on them. Performance scores are Metarial editorial estimates, not measured platform data.
The three largest destinations by monthly users in this table belong to Meta
Facebook, WhatsApp and Instagram are the three largest destinations by approximate monthly users in this table. Metarial is built for Meta Advantage+; delivery happens inside Meta. These user figures do not establish advertising revenue rankings.
Figures as published by Exploding Topics, 2025 — verify before relying on them.
approx. 3.07B MAU
Meta destination
approx. 3.00B MAU
Meta destination
approx. 3.00B MAU
Meta destination
Choose a plan
Sign up & choose a plan| # | Destination | Monthly users (approx., Exploding Topics 2025 — verify) | Importance | CTA pull | Engagement | Traffic | Reg. rate | Regs / $1k | Onboarding | Plan |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Meta · LATAM · MAU #2 | 3.00B | 89priority | CTA susceptibility91 | Engagement88 | Traffic quality84 | 8.1% | 170 | self-serve | |
| 2 | Meta · Global · MAU #1 | 3.07B | 82.5priority | CTA susceptibility84 | Engagement71 | Traffic quality78 | 4.6% | 57 | self-serve | |
| 3 | Meta · Global · MAU #2 | 3.00B | 81.7priority | CTA susceptibility79 | Engagement83 | Traffic quality76 | 4.2% | 39.7 | self-serve | |
| 4 | Messenger Meta · NA · MAU #8 | 942M | 80.1priority | CTA susceptibility87 | Engagement79 | Traffic quality80 | 6.8% | 114.2 | self-serve | |
| 5 | YouTube Audio/Video · Global · MAU #4 | 2.58B | 77.2priority | CTA susceptibility68 | Engagement86 | Traffic quality82 | 3.4% | 27.6 | self-serve | |
| 6 | TikTok Global · Global · MAU #5 | 1.99B | 74.9priority | CTA susceptibility74 | Engagement91 | Traffic quality63 | 3.1% | 30.7 | self-serve | |
| 7 | China · Greater China · MAU #6 | 1.40B | 72.1core | CTA susceptibility66 | Engagement84 | Traffic quality81 | 5.4% | 36.1 | reseller | |
| 8 | Global · NA · MAU #16 | 578M | 69.1core | CTA susceptibility76 | Engagement69 | Traffic quality83 | 4.8% | 92.2 | self-serve | |
| 9 | Community · NA · MAU #10 | 765M | 68.1core | CTA susceptibility63 | Engagement77 | Traffic quality85 | 4.4% | 68.7 | self-serve | |
| 10 | Douyin China · Greater China · MAU #11 | 728M | 67.3core | CTA susceptibility71 | Engagement89 | Traffic quality70 | 4.1% | 36.1 | reseller | |
| 11 | LINE Messaging · Japan · MAU #30 | 194M | 66.2core | CTA susceptibility82 | Engagement76 | Traffic quality81 | 6.5% | 66.4 | managed | |
| 12 | Snapchat Global · NA · MAU #9 | 932M | 65.8core | CTA susceptibility70 | Engagement74 | Traffic quality61 | 2.9% | 29.4 | self-serve | |
| 13 | Community · Global · MAU #24 | 310M | 64.1core | CTA susceptibility58 | Engagement54 | Traffic quality90 | 6.2% | 31 | self-serve | |
| 14 | Quora Community · NA · MAU #20 | 400M | 63.1core | CTA susceptibility69 | Engagement51 | Traffic quality87 | 5.6% | 112.1 | self-serve | |
| 15 | Baidu China · Greater China · MAU #12 | 724M | 62.9core | CTA susceptibility77 | Engagement46 | Traffic quality74 | 5% | 64.3 | reseller | |
| 16 | Xiaohongshu China · Greater China · MAU #28 | 234M | 62.2core | CTA susceptibility75 | Engagement87 | Traffic quality76 | 4.9% | 45.5 | reseller | |
| 17 | Kuaishou China · Greater China · MAU #13 | 715M | 61.9opportunistic | CTA susceptibility65 | Engagement82 | Traffic quality64 | 3.6% | 38.8 | reseller | |
| 18 | Telegram Messaging · EU · MAU #7 | 1.00B | 60.9opportunistic | CTA susceptibility72 | Engagement66 | Traffic quality58 | 2.6% | 46.1 | managed | |
| 19 | X (Twitter) Global · NA · MAU #17 | 557M | 60.3opportunistic | CTA susceptibility61 | Engagement64 | Traffic quality70 | 3.2% | 35.4 | self-serve | |
| 20 | Threads Meta · NA · MAU #20 | 400M | 58.2opportunistic | CTA susceptibility56 | Engagement61 | Traffic quality68 | 2.4% | 30.5 | self-serve | |
| 21 | Bilibili China · Greater China · MAU #22 | 376M | 58opportunistic | CTA susceptibility60 | Engagement85 | Traffic quality72 | 3.5% | 36.5 | reseller | |
| 22 | Viber Messaging · EU East · MAU #26 | 260M | 55.3opportunistic | CTA susceptibility73 | Engagement60 | Traffic quality62 | 3.8% | 61.7 | managed | |
| 23 | Spotify Audio/Video · Global · MAU #14 | 713M | 54.9opportunistic | CTA susceptibility41 | Engagement58 | Traffic quality66 | 1.9% | 10.6 | self-serve | |
| 24 | Twitch Audio/Video · NA · MAU #27 | 240M | 54.9opportunistic | CTA susceptibility55 | Engagement88 | Traffic quality65 | 3% | 21.1 | managed | |
| 25 | China · Greater China · MAU #15 | 588M | 54.1opportunistic | CTA susceptibility58 | Engagement62 | Traffic quality57 | 2.7% | 25.5 | reseller | |
| 26 | ShareChat Global · India · MAU #31 | 180M | 51.8opportunistic | CTA susceptibility67 | Engagement72 | Traffic quality54 | 3.3% | 88 | managed | |
| 27 | Discord Community · Global · MAU #29 | 200M | 50.9opportunistic | CTA susceptibility48 | Engagement80 | Traffic quality69 | 3.7% | 39 | emerging | |
| 28 | China · Greater China · MAU #18 | 532M | 49.2watchlist | CTA susceptibility52 | Engagement55 | Traffic quality53 | 2.2% | 23.6 | reseller | |
| 29 | Microsoft Teams Community · Global · MAU #23 | 320M | 48.9watchlist | CTA susceptibility34 | Engagement40 | Traffic quality79 | 4% | 18.3 | emerging | |
| 30 | Medium Community · NA · MAU #33 | 105M | 45.6watchlist | CTA susceptibility51 | Engagement49 | Traffic quality84 | 4.3% | 75.9 | emerging | |
| 31 | Vimeo Audio/Video · NA · MAU #25 | 300M | 45.2watchlist | CTA susceptibility39 | Engagement47 | Traffic quality74 | 2.1% | 16.3 | emerging | |
| 32 | Qzone China · Greater China · MAU #18 | 532M | 44.5watchlist | CTA susceptibility46 | Engagement44 | Traffic quality48 | 1.8% | 17.9 | reseller | |
| 33 | VK Global · CIS · MAU #34 | 91.8M | 44.5watchlist | CTA susceptibility62 | Engagement57 | Traffic quality55 | 3.1% | 64.3 | managed | |
| 34 | Tumblr Community · NA · MAU #32 | 135M | 40.6watchlist | CTA susceptibility43 | Engagement59 | Traffic quality56 | 2% | 25 | emerging | |
| 35 | Rumble Audio/Video · NA · MAU #35 | 47M | 37.2watchlist | CTA susceptibility57 | Engagement63 | Traffic quality51 | 2.5% | 35.1 | emerging |
Meta · Global · 3.07B MAU · $7.4 CPM (editorial estimate)
Advantage+ backbone: broadest reach and the deepest conversion signal.
Performance scores and CPM: Metarial editorial estimates, not measured platform data.
84
CTA pull
96
Data depth
4.6%
Reg. rate
57
Regs / $1k
Ad formats available
- Advantage+ Shopping
- Lead forms
- Reels
- Catalog
Onboarding checklist
- 1Connect Business Manager
- 2Verify domain + CAPI
- 3Import vault audiences
Build creative for Facebook
Attach audience vault
Compare budgetsCross-network allocation planner
Illustrative model, not a forecast. Budget is weighted by editorial estimates of registrations per dollar and hybrid importance across your selected destinations.
5,667
Modelled registrations
8.1M
Impressions
$27,647
55.3% share · 4,700 registrations · 5,421.041k impressions
$8,593
17.2% share · 490 registrations · 1,161.211k impressions
$5,927
11.9% share · 235 registrations · 665.942k impressions
TikTok
$4,202
8.4% share · 129 registrations · 636.635k impressions
$3,631
7.3% share · 113 registrations · 248.703k impressions
Monthly users: approx., Exploding Topics 2025 — verify before relying on them. All non-MAU performance columns are Metarial editorial estimates, not measured platform data. Budget planner outputs are an illustrative model, not a forecast or account results.
